There are no items in your cart
Add More
Add More
| Item Details | Price | ||
|---|---|---|---|
Why most coaches stay broke—and how to flip the switch to consistent cash flow
Mon Aug 18, 2025
You don’t have a coaching problem. You don’t have a client problem. You don’t even have a “too many competitors” problem.
You have a money lever problem.
Most coaches stay broke for one reason: they’re pulling the wrong levers
They chase certifications. They tweak logos. They tinker with funnels. They wait for word of mouth to save them.
Meanwhile, their bank account keeps proving the obvious: you can’t deposit hope, and you can’t cash excuses.
Here’s the blunt reality: if you want to win as a coach, you must put marketing above coaching. Your brilliance in a session doesn’t matter if nobody knows you exist.
There are only four levers that drive money in a coaching business. Pull them consistently and unapologetically, and you’ll stop being invisible and start building a business that pays the bills, funds your lifestyle, and scales beyond a hobby.Most coaches treat marketing like a side project—something they’ll “get around to” when inspiration hits.
That’s why they’re broke.
Planning your marketing is not optional. It’s your rent money. Miss it, and you’re out on the street.
Here’s how the game actually works: prospects need to see your message multiple times, across multiple channels, before they buy. That means strategy for every offer, not random acts of posting.
Think of it like a relay race: your social post hands off to your email, your email hands off to your webinar, your webinar hands off to your sales call. Drop the baton, and the race is over.
If you’re not mapping campaigns with the same urgency as paying your mortgage, you’re running on luck. And luck is not a business strategy.
Pull this lever: treat your marketing calendar like it’s life support—because for your business, it is.Social media can vanish overnight. Algorithms change. Platforms shut you down.
Your email list? That’s your ATM.
A coach without a list is like a fisherman without a net—you’ll starve waiting for luck. A coach with a responsive, segmented list can send one email and cover the mortgage before lunch.This isn’t wishful thinking. It’s math:
• 1,000 subscribers × 20% open rate × 5% click rate × $1,000 offer = $10,000.That’s leverage.
Here’s where coaches fail: they treat email like a diary or a newsletter. Nobody wants a newsletter. People want their problems solved and their pain removed.So build your list. Automate campaigns. Segment by interest. Send sequences that build trust, create demand, and make offers.
Pull this lever: stop writing emails that inform, and start writing emails that bank.
This is where most coaches shrink.
They hate promotion because they think it’s sleazy. They confuse marketing with manipulation. They’ve seen shady tactics and want nothing to do with it.
So they stay quiet.Big mistake.
Here’s the truth: if your offer is ethical, valuable, and life-changing, you have a moral obligation to promote it.When you’re proud of your product, promotion isn’t pushy—it’s oxygen. You multiply impact, you multiply trust, and you multiply revenue.
The idea that “if I’m good, people will find me” is the most expensive lie in coaching.Good doesn’t get you paid. Promotion does.
Pull this lever: promote with pride and consistency. People act when they see your message repeatedly. That’s not being pushy—it’s how human psychology works.Coaches dream of building six figures behind a laptop. It doesn’t work that way.
Money follows attention. And attention requires exposure.
If you’re not guest blogging, doing podcast interviews, speaking on panels, or partnering with other voices in your market, you’re invisible. And invisible coaches don’t eat.Yes, exposure feels uncomfortable. But that’s where the leverage is.
• One podcast interview can produce more leads than 50 social posts.Every opportunity you skip is money you’ve left on the table.
Pull this lever: stop hiding. Get seen, get heard, or get used to being broke.Most coaches won’t pull these levers.
They’ll read this, nod along, highlight a line or two, and then drift back to fiddling with logos, fiddling with funnels, and posting “inspirational” quotes that nobody buys from.
They’ll keep whispering to themselves that coaching is somehow “different,” as if paying clients don’t follow the same principles that drive every other business.They’ll stay broke—not because they’re bad coaches, but because they’re bad business owners.
Here’s the Karl Bryan gut-punch: if you’re broke as a coach, it’s not your fault—but it is your responsibility.The market doesn’t pay you for talent. It pays you for being seen, heard, and trusted. And that only happens when you pull the right levers.
Stop looking for secrets. Start pulling levers.
• Plan your marketing like it’s rent.
• Treat your email list like cash.
• Promote without apology.
• Manufacture exposure.
The choice is simple. It’s a lever. Pull it.
You don’t need another theory. You need someone who’s built what you’re trying to build—and can show you how to do it without the endless trial and error.
If you’re serious about turning coaching into consistent cash flow, don’t try to reinvent the wheel.
👉 Work with someone who walks the talk: www.mastercoacha.com/work-with-me
Launch your Graphy